ministry of transportation

In an era where it seems impossible to be off your phone even for a second, in this campaign for distracted driving, we focused on those seconds.

On the biggest driving weekend of the year, we geotargeted teens on Ontario roads with Spotify ads that highlighted exactly how they use their phones on the road. 

The integrated case study shows how we used Cinema to make those seconds last a lifetime, while on Snapchat and Instagram we showed the real consequences of driving selfies. The most impressive outcome of the work is that our film is now mandatory viewing in all Ontario Driving Schools.